Tuesday, April 6, 2010

Why Everest Road?

If you talked to anyone who's climbed Everest, they'd tell you it was hard. They'd likely have a sizable list of moments when they wanted to throw in the towel. There are so many reasons a challenge like this is insane. The oxygen at the top of Everest is too thin to breathe on your own. It's so cold frost-bite is nearly inevitable. The death toll on Mount Everest is over 200.



Some might say anyone would be foolish to attempt such a task.



But they keep doing it...



Why?

In 1922 George Leigh Mallory said about climbing Mount Everest, " ...there is something in  man which responds to the challenge of this mountain and goes out to meet it...the struggle is the struggle of life itself upward and forever upward...What we get from this adventure is just sheer joy." 

The climb is motivated by the joy and reward of the summit, but the struggle and adventure that pave the road to Everest are what defines it.

So what does that have to do with photography?

Well, all of our lives are characterized by our own summits, those moments and relationships that give our lives meaning. From graduating, to marriage, to starting a family, we all have peaks. Much like Everest, the road can be hard but we are driven on by the joy and rewards ahead.
If you talked to anyone who's been married for 50 years, they'd tell you it was hard.

But they'd tell you the adventure was worth it.

That’s what we love about photography. It captures not only our time at the summit, but also our journey there. It gives us a tangible memory of our transition from optimistic, inexperienced climbers to veteran hikers wise enough to understand the challenges and devoted enough to face them each day until we ascend that summit. We delight in capturing the journey and joy of life's adventures. Whether it's a new life, the start of a marriage or a 75th anniversary, being able to look back on the journey makes reaching the summit even sweeter.

Everest-Road-Logo

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